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MIAMI (AP) -- Chicago Bulls center Joakim Noah was fined $50,000 on Monday for directing an anti-gay slur at a fan during Game 3 of the Eastern Conference finals, and vowed to learn from the incident.

The NBA released its decision hours after speaking with Noah, saying the fine was "for using a derogatory and offensive term from the bench."

The fine is only half of what Los Angeles Lakers' star Kobe Bryant was assessed for shouting the same slur toward a referee last month, and the league said the discrepancy was because the sanction against Bryant was based on both what he said -- and who he said it to.

"Kobe's fine included discipline for verbal abuse of a game official," NBA spokesman Mark Broussard said.

Noah and NBA officials met Monday morning. Noah said he emerged from that talk prepared to "pay the price" for what happened when he returned to the bench with two fouls midway through the first quarter of Sunday night's game against the Miami Heat.

That price turned out to be 1.6 percent of his roughly $3.1 million salary this season. Noah agreed to an extension last year, worth about $60 million through the 2015-16 season.

Meanwhile, two major advocacy groups quickly called upon the league to both sanction Noah and help further educate players on the topic.

Television cameras captured Noah saying an expletive, followed by the slur. Noah said he did not realize the gravity of the situation until he was questioned by reporters after the game Sunday, adding that he meant "no disrespect" to anyone.

Bryant was fined $100,000 last month, and just last week, Phoenix Suns president and CEO Rick Welts revealed he was gay, a rare acknowledgement for someone holding a prominent position in men's sports.

The Heat won Sunday's game 96-85, taking a 2-1 lead in the best-of-seven series. Game 4 is Tuesday night in Miami.

The Gay & Lesbian Alliance Against Defamation, or GLAAD, said it reached out to the NBA and the Bulls on Monday "to discuss next steps," and called upon the league to reiterate to its players that anti-gay words should not be tolerated in the game.

GLAAD said it has started a partnership with Bryant and the Lakers following the April incident in Los Angeles. Also Monday, the Human Rights Campaign called Noah's use of the slur "just plain unacceptable."

Some of Noah's teammates stood up for him Monday, saying that the fan went too far in whatever comments were directed toward the Bulls' bench. Taj Gibson said the man repeatedly directed verbal abuse toward the Bulls, and other players insisted that was true.

Bulls forward Carlos Boozer said he was not aware of exactly what took place in the bench area, but noted it happens somewhat regularly.

Noah repeated often Monday that he was apologetic for the incident. He said he would "learn from my mistakes," and acknowledged that being frustrated over picking up his second foul did not excuse his words.